Podcast promo swap with homespun Haints
Let's grow our audiences together
Got another spooky-themed show? Or, do you think our audience would enjoy your show? We’d love to collaborate! Let’s swap promos so our audiences can learn about each other!
What is a podcast promo swap?
Podcast promo swaps are an excellent way to advertise your show for free with other podcasts. You provide a 30-60 second description (promo) of your podcast and we send you ours. Then, we each play each others’ promos on our shows. Our audience hears about your show; your audience hears about ours.
Promo length
Our promo is just under 60 seconds, and we prefer to play promos from other shows that are about that length as well. We cannot play promos over 90 seconds at this time, so if you have one longer than that please shorten it before sending it.
Promo run time
We typically place a promo directly into one episode of our show where it will live forever. We ask that you do the same. The number of impressions that your promo receives depends on the lifetime downloads of that particular episode. You will also receive a permanent backlink to your podcast within that episode’s show notes. This promo will play about 10-15 minutes into the episode (midroll) at an optimum time for listenership.
On occasion, we will do a dynamic promo swap, where we (and you) run the promo for a specified amount or time or number of impressions. We typically will run the promo for 10K impressions or one month. Dynamic promos do not get backlinks and play at the beginning of the episode (preroll).
Promo format
Because we exist in both audio and video formats, we will do promo swaps for both types of media. If you have an audio-only promo, we’ll run your promo on our audio shows. Video promos can run on both our YouTube episodes and our audio podcast episodes. We can provide either a video or audio promo for you to play on your show, depending on what format you broadcast in.
Please send audio promos in mp3 format and video promos in mp4 format.
How to send your promo
Please send us an email at info@homespunhaints.com with the subject “Promo Swap.” Include in your email:
- The name of your podcast
- Whether you prefer permanent or dynamic placement
- When you plan to air our promo in return
- A link to your podcast so we can learn more about you
- If you have a personal, true ghost story and want to come on our show to tell it!
Make sure to attach your promo to the email, or include a link where we can download it.
If your show is a good fit for a promo swap (it usually is), we’ll respond to your email with our promo and let you know when your promo will air!
We look forward to collaborating with you!
